Herbalife One Website Redesign Proposals
A foundational redesign proposal unifying the main website experience under Herbalife’s largest global digital transformation initiative.
February 2022
Project Summary
Categories
- UX Design
- UI Design
- Brand Alignment
- Digital Transformation
- Information Architecture
- Ecosystem Unification
Methods & Tools
- Figma
- High-Fidelity Mockups
The Problem
Over years of incremental updates, Herbalife Nutrition’s digital ecosystem suffered from brand patterns and visual inconsistencies across all products. To support Herbalife One (H1)—the company’s landmark $400M global digital transformation initiative—the web experience needed to move away from legacy and segmented silos and consolidate into a cohesive, modern, and best-in-class digital ecosystem for millions of distributors and customers worldwide.
The Process
Working alongside the brand agency and cross-functional teams, I crafted a holistic website homepage proposal aligned with the new design library. The process involved synthesizing distributor feedback, applying flexible architectural guidelines, and balancing high-level business transformation goals—such as streamlined onboarding, enhanced content accessibility, and modern e-commerce touchpoints—into an intuitive, scalable web experience.
Design Proposals
Introducing the personalized homepage UI proposal designed to deliver a seamless, high-performance gateway for the unified Herbalife One platform
