A new conception of the progress tracking experience for users. Revamping the whole process from layout, content and brand alignment, working side to side with users, product owners and regional stakeholders from all the world.
Events & Promotions Progress Tracker Redesign
Categories
- UX
- UI
- User Research
Tools
- UserZoom
- Figma
Date
May, 2024
The Problem
Along with one of the most significative company rebranding since its creation, digital products needed to be updated to match the new style, ensure consistency and usability across all web and native mobile platforms. One key component of this initiative involves the revamping the way users tracks their progress for corporate events and promotions.
The Process
I needed to understand the audience, what are the users’ feelings with current solution, their basic needs, struggles and expectations. There were also meetings with representative business users from all regions around the world to know their feedback.
Work was progressing through weekly workshops with product owners, business users, dev team and stakeholders to create a standard design solution that fulfills all markets’ needs, worked on early wireframes, testing them, getting feedback and improving the outcome.
The redesign was not exclusive for the visual aspect, there was also a strong focus on the content, The information provided to users has to influence their decision-making and align with the company’s branding and goals.
Design proposals went back and forth with feedback from users and stakeholders, drawing, wireframing, testing and updating the results, just to be sure all the voices were heard.
The result was a robust, scalable, and customizable component designed to meet all of the business requirements and criteria. This component ensures consistency and coherence across all its elements, facilitating a seamless and enhanced user experience. By standardizing the tracker component design, the goal was not only enhance visual harmony but also streamline the tracking process, allowing for greater flexibility and adaptability for development, QA and translation needs.
This approach supports efficient updates and low maintenance, promoting a cohesive design language throughout the system and regions around the world.
UI Design Proposals
Micro-animations
